Biography

For more than 20 years Arjun has worked with multinationals, luxury brands, associations, and charities, and has seen how good content helps brands market their stories to build audience, to retain customers and to attract new ones.

He is an award-winning writer, editor and strategist who has built out media brands and programs that encompass all platforms, as well as having created new brands and branding for start-ups, and created full-scope rebranding for companies and associations with a long and rich legacy.

Arjun has served on boards (National Magazine Awards Foundation and currently with Access Copyright), and has led corporate charitable initiatives. He’s a mentor, an in-house consultant, a corporate advisor, and has created new departments within corporate structures. In the 2010s, he helped lead the rebranding and subsequent merging of two distinct corporate entities in the UK and Canada.

Arjun has spoken at conferences on three continents, extolling the necessity of coherent content strategy and inclusive and smart brand storytelling. Arjun is also now hosting podcasts at The Solo Project, interviewing dynamic entrepreneurs about how they work, where they work, and why they work they way they do.

Speech Topic

Make Good Stuff: There is too much content in the world. That’s a given. And a lot of it is bad. It’s easy to just say make your content “good” but more importantly, one must ask “why” the content is necessary. Consumers are platform agnostic; they want content in any form as long as it’s convenient to them. And this leads to another harsh truth: consumers are selfish. They don’t care about your brand, only how your brand makes them feel. So where does content come into this equation. How does one create a content strategy that the consumer cares about, that meets marketing and branding objectives and that works? What do you measure? Does ROI have a place in this discussion at all? What about quality vs quantity? All content costs money. The best strategy, refined after asking some tough questions, ensures your content is made of the “good stuff.”

Arjun’s talk will help your group get to the heart of your brand story, and then leverage those keynote takeaways to create an actionable and coherent strategy – that helps your organization or company to tell that story in a manner that fulfills real goals: whether that be targeting your current audience, building loyalty, seeking new customers and/or achieving growth. These takeaways include:

• Branding

• Content

• Marketing

• Storytelling

• Strategy