Marketing & Sales Strategist – Generating Attention & Growing Business in a Real-Time World
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build a business than David Meerman Scott. It’s his specialty. As a speaker, Scott’s high energy presentations are a treat for the senses. He’s informative, entertaining and inspiring. That he’s spoken on all seven continents and in over 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. Scott’s keynotes and masterclasses are an urgent call to action.
Biography
David Meerman Scott is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
Scott serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 15,000 customers in 90 countries. His current portfolio of advisory clients also includes Mynd, Expertfile, RISEcx, Set The Set, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
In past advisory work, he contributed to successful companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and Kadient (merged with Sant) and served on the board of advisors of Eloqua (IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (sale to Stratasys in mid-2014).
As a speaker, Scott’s high energy presentations are a treat for the senses. He’s informative, entertaining and inspiring. That he’s spoken on all seven continents and in over 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. Scott’s keynotes and masterclasses are an urgent call to action. Scale and media buying power are no longer a decisive advantage; what counts today is speed and agility. Real-Time is the mindset for the future – and content rules! His tailored presentations delve deep – offering strategies and tactics that help audiences seize the initiative, open new channels and grow their brand. His groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the newest tools like Newsjacking and to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed as a strategic weapon.
Speech Topics
David’s keynotes are always customized based on the needs of the conference organizer, the geographical location of the talk, and the demographics of the audience. He adapts his presentations in many ways, including the examples of success he showcases, the focus of the talk, the use of specific language and jargon of the industry, even the clothing he chooses to wear. His presentations include three elements: Information, Entertainment, and Motivation.
Fanocracy – Turning Fans Into Customers and Customers Into Fans
Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This presentation is based on David’s book Fanocracy and offers inspiring examples of offbeat and mainstream businesses and organizations that have harnessed passion to create fans – both external and internal – to win big. David shows how the act of making business personal may be the most powerful business strategy of all at a time when the technology pendulum has swung too far and everyone is doubling down and sending yet another tweet, yet another YouTube video, yet another LinkedIn connection, leaving us feeling like we’re in a world of digital chaos.
THE NEW RULES OF MARKETING & PR
Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but Real-Time is the crucial mindset. With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools — by creating content that they’re eager to share.
GROW YOUR BUSINESS NOW!
Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.
AGILE SELLING IN A REAL-TIME WORLD
The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don’t struggle to adjust to this new environment – be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile Real-Time mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.
BUSINESS LESSONS FROM THE GRATEFUL DEAD
What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.
MARKETING THE MOON
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the Moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than Laugh-In? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott tells the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
THE REAL-TIME MEDIA MASTERCLASS
David Meerman Scott leads this live masterclass where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online sales and marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.
The in-person session details a powerful new way to get attention using real-time communications tools including social networking, blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Learn why sales and marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. By the end of the masterclass, participants will be ready to create a cohesive sales and marketing strategy and will know the tactics to succeed.
Top firms and organizations have engaged Scott to present at conferences, expos and meetings, among them: Cisco, Hewlett Packard Enterprise, PwC, GenRe, SAP, Google, Microsoft, Schlumberger, McCormick, Nestle Purina, Amdocs, Jackson Healthcare, Ford Motor Company, Century 21, The New York Islanders, Direct Selling Association, Lewis PR, Insight, Bail USA, Sitecore, TechData, Travel Manitoba, Oticon, Selling Power Magazine, Cycling Sports Group, National Association of Elementary School Principals, Natixis Global Asset Management, Intellisphere, Self Storage Association, Mosaic, Direct Marketing Association, South-by-Southwest, National Healthcare Marketing Summit, Kronos, Public Relations Society of America, National Geographic, Ingram Micro, Abbott Medical Devices, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Dow Jones, SAS, National Investor Relations Institute, The Milken Institute, Entrepreneurs Organization, International Health Forum, Credit Union National Association, Giant Screen Theater Association, Realtors® Conference, National Agri-Marketing Association, Belize Tourism Industry Association and many, many more.
Testimonials
“David was a
fantastic addition to the agenda of LinkedIn’s event, ConnectIn Sydney. He was
very easy to work with and took the time to understand our objectives
suggesting ways that he could add maximum value. The session, “Content in
Context”, captivated our audience of sales and marketing professionals and
left them wanting more.”
-Nell Norman-Nott, Head of
Marketing, LinkedIn Marketing Solutions ANZ
“Energy, professionalism, numerous practical examples, sense of humor – these are the perfect characteristics of David’s sensational speech during Harvard Business Review Poland’s Elite Sales Program conference. David provided top level managers with tools, methods and applicable knowledge on selling in the world of new technologies. The speech was highly energetic and very practical. David’s approach made the event one of the highest rated conferences organized by HBRP. I sincerely recommend David as a speaker – he makes the event absolutely memorable!”
-Conferences & Events
Director, Harvard Business Review Poland
“David has truly
opened our eyes to the latest trends in Real-Time Marketing. His passion and
enthusiasm about the subject is inspiring. The powerful results he shared that
can be achieved by embracing the “New Rules” of Marketing and Sales collaboration
have left a lasting impression on our team. I am excited about implementing the
ideas in the pursuit of revolutionizing the way we connect with our customers.”
-VP Marketing &
Technology – Geoservices, Schlumberger
“David
was the keynote speaker at our HPE Storage Marketing All-Hands team meeting and
he KNOCKED IT OUT OF THE PARK! For an established business that deals with B2B
relationships, he challenged the team’s thinking of how our customers interact
with us in a world of social media and ubiquitous information availability. I
can’t wait to see how our team rises to the challenge of the Real-Time
Marketing mindset.”
-Director of Product
Management and Marketing, HPE (Hewlett Packard Enterprise)
“Your keynote
address was inspiring and beneficial. The way you brought marketing and the new
age buyers’ perspective to life was motivating and engaging to all members of
the audience from start to end.”
-Executive Director,
Northwest Territories Tourism
“The feedback
is very positive and more than that you made all of us to think in a different
way and to make us aware that we have to communicate more transparently and
proactively. No fear.”
-VP, Omnicom Spain and CEO,
Ketchum Spain
“It was an absolute pleasure to have you
as a critical part of this very successful conference. I cannot tell you how
many times I have heard the phrase “knocked it out of the park” in reference to
your keynote session. And from a group of 1000+ sleepy financial planners at
8:00am on a Sunday morning.
Impressive!”
-Director of Professional Development, Financial Planners Association
“Thank you again for being part of #2015EME and your keynote. We already received a lot of great feedback regarding your keynote from our attendees and our own staff.”
-Head of Marketing, APSIS
“David, Thank YOU! It was a smashing
success. Your energy and message were perfect for our morning session. I am not
surprised at all that you were mobbed with questions afterwards.”
-Chief Development Officer,
Woodmark Summit
“David did great. I wanted energy the
morning of the event and he delivered. Besides the energy, his message
resonated with our partners in the audience as well as our internal Red Hat
attendees. I would highly recommend him for other companies looking a ways to
improve their marketing particularly around social media.”
-Vice President of North
American Partner Sales, Red Hat
“David was
absolutely awesome!! He really blew away the crowd, and I received countless
comments on how much great info he shared and how entertaining he was.”
-Manager, Interactive
Programs, Produce for Better Health
“I attended a Fortune Growth summit 4 years ago and heard David
speak and he fundamentally changed the way I saw the future of marketing. For
me, David finally answered the question I had been struggling with since the
internet and social media became relevant in marketing. Since then, we have
implemented many of David’s strategies with great success. Flash forward 4
years and we have the honor of David presenting to our entire sales and
management team. Since I was already a David Meerman Scott fan, I was hopeful
that our salesforce would see what I had seen four years ago and achieve that
bridge between sales and marketing that is so critical. Imagine my pleasant
surprise when the presentation not only blew our team away, but it was so fresh
and up to date with great new pearls of wisdom that I received as much value as
the team did.”
-President and Co-Founder,
AmeriFirst Mortgage Banking Group
“David was
fantastic. His presentation was spot-on as expected, and having him at our
event was a major asset to all we’re doing here. From top management to the
folks in the field, I heard rave reviews.”
-Creative Director of
Marketing, AmeriFirst Home Mortgage
“David was amazing!”
-Vice President Marketing
& Promotions, Wicked Local
“David
knocked our partners’ socks off at the Microsoft Worldwide Partner Conference
2013. Out of 231 sessions presented this year at WPC, David again makes it into
the coveted ‘Top Ten’ in Presenter Effectiveness. The lessons and examples he
gives during his presentation provide our partner channel the insights and
actionable tools they need to successfully market their businesses in the
ever-evolving digital marketing age. I highly recommend David as both a speaker
and author.”
-Megan Casey, Microsoft WPC Business
Leadership, Sales and Marketing Track Manager Microsoft
“The highest rated presenter at our
Fortune Small Business magazine “Sales and Marketing Summit” – in front of
hundreds of our nation’s top mid-market CEOs and executives – David cut through
the jargon and provided a practical and example-filled presentation on how
executives can actually utilize the Web 2.0 revolution to drive business to
their companies.”
-Verne Harnish, CEO,
Gazelles Inc., Fortune Conference Group
“PwC hosted a
series of events for Australian Non-Executive Directors with David Meerman
Scott. The feedback we received from the Directors was outstanding. Through the
use of case studies, stories and research findings, David managed to cut
through the hyperbole and present a compelling picture of real time
communication and the implications for business. Directors learnt about the
role they can and should play as a catalyst for shifting mindsets to get
companies engaged in social media. Thank you for an amazing session that is
already inspiring change.”
-Bruce Morgan, Chairman, PwC
Australia
