As CEO of PUNCH! Media, Leslie Hughes is a digital marketer and a social media expert. But she specializes in using the power of Linkedin – and when she gives her keynote presentation, you will learn why she does. It’s the four “C”s:
If you want to CREATE a strong first impression, CONNECT with higher paying clients (using the proper etiquette, of course) – and then dominate your niche by CONVERSING with, and then CONVERTING clients, then she is the speaker you want to hear.
Leslie says that being a “Linkedin Specialist” is maybe not the sexiest of all the Social Media channels; but for professionals, it is, hands down, the most powerful. Whether you are just looking to “PUNCH” up your online presence, or increase your sales, then Leslie is a must hear, and one of the best social media speakers out there today.
Biography
Leslie Hughes is the Principal of PUNCH! media.
An early adopter in the world of web, Leslie began her career in Digital Marketing back in 1996. For over 15 years she worked in both traditional and digital marketing for well-known brands such as Visa Canada, Novartis and Prozac and also was a sales rep for the beautiful, award-winning publications – Weddingbells Magazine, and Fashion Magazine.
Passionate about all things media-related, Leslie founded PUNCH!media in 2009 to help businesses develop a strong presence and leverage the “word of mouth on steroids” that Social Media is known for. In addition to her work at PUNCH!media, Leslie is a part-time professor of Social Media at Durham College and is also a corporate trainer at the University of Ontario Institute of Technology.
Some of her client list includes:
• The Children’s Wish Foundation of Canada
• Guardian Life Insurance Company of America
• The Canadian Institute of Chartered Business Valuators
• Rotman School of Management at The University of Toronto
Speech Topics
Keynote Speaking Topics and Seminars:
Leslie is a self-proclaimed “social media nerd” and spends most of her spare time either researching or connecting online. Her talks are highly energetic and packed with actionable steps to ensure everyone feels empowered and motivated to make changes to their online presence.
General Keynotes:
- YOU are a brand. How to get over your fear of tooting your own horn. Learn how to create a strong first impression online & craft your personal brand story so that you position yourself as a thought leader.
- The new era of “Social Selling”: How to turn cold calls into warm introductions using tools such as LinkedIn & Twitter.
- Your staff as Brand Ambassadors: The good, the bad & the ugly of ensuring your team are sharing your brand messages & properly representing your company – even in their non-working hours.
Training & Workshops:
LinkedIn:
- How to leverage LinkedIn to create a strong first impression, connect with targeted leads and convert higher-paying clients
- The new era of “Social Selling”: how to turn cold calls into warm introductions using LinkedIn & Twitter
Twitter:
- How to properly engage and build relationships with your customers in 140 characters or less
Facebook:
- Should you use the world’s largest Social Networking site as a part of your Social Media presence? Top reasons why (or why not!)
Your Online Identity & Privacy:
- What do you do if your online identity is compromised: Ways to manage your digital Footprint and what to do if it happens to you.
Strategic Social Media & Community Building:
- How to use the right channels at the right time to make connections with your target audience. Top tips to ensure you’re listening, engaging & building word-of-mouth buzz.
Customized Talk For Municipalities:
Having worked with various municipalities while teaching the Social Media Marketing Certificate at The University of Ontario Institute of Technology (UOIT), Leslie understands some of the challenges municipalities face:
- How does the municipality connect with their target audience using the
right channel at the right time to extend their message
- How does the municipality cut through the clutter
- How can they leverage Social Media to connect as quickly as possible –
while also having to face constraints of “red tape” and the approvals
process
- How do you manage multiple different stakeholders (health department
messaging, waste management messaging, etc) and aligning messages with the
strategic plan
- How can the municipality empower their team to disseminate information
so that the messaging is consistent and prevents PR disasters
The presentation focuses on:
- How Social Media is changing the way we communicate (one-way vs two-way
communication and how to extend word-of-mouth awareness)
- The importance of using the right channel: the right content in the right
context and how to manage it all
- Using images to enhance communication and the ONE key thing ALL images should include
- Leveraging Municipal ambassadors and preventing PR crises
Testimonials
Leslie is really proud to have been called a “Social Media guru” by CBC’s Radio’s Here and Now.
