Energy, Passion, Knowledge, Humor. Bridging the business gap between the virtual and real world. All the honest truth in this age of disruption and interruption, customized for YOU! Scott will get you laughing and thinking at the same time.
Scott’s speaking topics resonate with a wide range of audiences whether it’s a B2C, B2B, Marketing, Sales, Leadership or a mixed audience, the message is always on point. Scott talks about the new customer experience, how to connect and engage with clients through “UnMarketing”, and the best way to engage the customer online!
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. (Also… Un-Selling). He says: It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
“Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” – Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”
All keynotes are customized for the audience, so nothing feels “out of the can” or generic. With that in mind, it always helps to have some guideline to use for conference programs and audiences beforehand. Here are a few potential topics:
UnSelling: The New Customer Experience
Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn:
- Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
- Why social media can be the wrong choice for your business.
- Why the people you hire matter more than the tasks you hire them to do.
These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.
You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.
UnMarketing: Stop Marketing, Start Engaging.
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.
Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.
“I hired Scott to speak to 400 of my closest friends for the EO Grand Learning event in May 2013 and he didn’t just deliver AWESOME- he delivered kick ass, public speaking ninja skills that left the entire audience raving about how trans-formative he was. Not only was his presentation funny (I laughed until the mascara ran down my face), but his content was applicable for every entrepreneur in the room and left us counting down the days until his third book comes out. I cannot recommend Scott highly enough to all entrepreneurs, EO members, YPO members, and any group that is looking for a speaker that will help you knock your conference OUT OF THE PARK. He is hands down the best speaker I have ever experienced at any event. Scott and his Unmarketing team are easy to work with, down to Earth, and passionate about delivering awesome on every level. Scott was already one of my favorite people on the internet, but in person, he exceeds your every expectation and leaves you wondering how one human could possibly be this awesome. He is just that good.”
Krista Castellarin – EO Las Vegas
“Scott was great. He was energizing on stage and was masterful in providing our realtors with actionable tips they could implement right away. His examples were specific to our industry and were delivered with humour and energy which kept our 600+ attendees very engaged and at the end they gave him a standing ovation! He also engaged with our realtors on social media before and after his presentation which was special. As a result of his performance, we have asked him back to speak at our 2014 Conference.”
Don Lawby – President & Chief Operating Officer, Century 21 Canada
“We had the opportunity to have Scott speak at two customer conferences in the past year. One for our European customers and the other for North America. At both events, he was stellar as a keynote. In fact, I’ve never worked with another keynote speaker that received better feedback. To quote one of our customers he was “amazing, relevant, engaging, funny, awesome!”
Karen Marchione – Silverpop
“Our Association has been looking to elevate our keynote speaker series and Scott Stratten raised the bar so high it will be hard to top. Scott’s presentation was relevant, well-organized, and humorous. He quickly connected with our audience and left them wanting more. In fact, we even heard from some of our attendees who likened their experience to a marketing/engagement tent revival with Scott as the preacher. Scott was actively engaged with our attendees on social media and in person before and after his presentation. He left a lasting positive impression on our attendees and helped end our conference on a very high note.”
– Michael Hostad, President, Higher Education Web Professionals Association
“Scott Stratten changes minds, careers, and organizations – in less than an hour. He held our People Report Summer Camp audience spellbound, from start to finish, blowing up traditional marketing models that no longer work in the digital age. Scott’s passionate message of engagement with customers and employees was delivered in a power packed presentation that left our audience laughing, crying, tweeting, blogging and running back to change how they think and act in their lives and businesses.”
Joni Thomas Doolin – Founder + CEO – People Report
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010″
Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
I want to thank you so much for your entertaining, thought-provoking and inspirational presentation to our group. You have an amazing gift and you captured the attention of every person in the room. I especially loved how you made sure your message was relevant to our team, and demonstrated that you understood where we might be coming from. The team feedback was unanimous, 97% rated your presentation as “excellent’! I once again learned that I shouldn’t follow you onto the podium!
Su McVey, Vice-President Customer Communications & Marketing, BMO Financial Group
“Scott delivered a blockbuster keynote talk at BlogWorld 2010 and set the tone for our entire event. He is one of the most entertaining, knowledgeable and captivating public speakers I have ever seen! Scott tailored the content of his keynote talk to our audience, he promoted his talk at our event relentlessly for months beforehand building tremendous anticipation, he engaged our community on twitter, Facebook, and other social media outlets so by the time the event rolled around expectations were very high.
Scott exceeded them all and left our crowd of 1,000 + attendees feeling inspired, energized and gave them real actionable take-aways. Our attendees are still talking about Scott’s performance.
Beyond that Scott is a genuine sincere person and connected with hundreds of our attendees in person. He made each of them feel special and important.
I cannot recommend him highly enough. If you are looking for a keynote speaker your attendees will be comparing others to for years to come, Scott is your man.”
Rick Calvert, CEM, CEO & Co-founder, BlogWorld & New Media Expo
Scott Stratten was second day keynote of our conference in New Orleans – not an easy task for sure! He blew everyone away with his amazing energy, fun examples and expert insights. Scott had everyone laughing, clapping enthusiastic…in many ways he set the tone for our entire conference.
Bertil Snel, Global Director Partner Marketing, Adobe Systems
“As the opening keynote at the BC Hospitality Industry Conference, Scott Stratten got things off to a fabulous start. His energy and enthusiasm for his topic were infectious and inspirational (especially given the early hour!). I have received only positive feedback from those in attendance including one long-time delegate who declared Scott to be our best presenter EVER! The topic of Unmarketing made a dramatic and noteworthy impact on many in the room and the halls were buzzing with discussions about Scott’s presentation for some time after. Thank you for starting our conference off with a bang and I will look forward to working with you again!”
Nora Cumming, BC Hospitality Industry Annual Conference
“One person even told me he stayed up all night after Scott’s talk to rethink his entire approach to marketing his business. He was that inspired when he left.”
Sloane Kelley, Co-Founder, GeekEnd
“One of the most powerful, entertaining and knowledgeable speakers that I’ve ever had the opportunity to hear speak”
Justin Levy, Director of Marketing, New Marketing Labs
“One of the best speakers I have ever seen!”
Paula Attfield, Vice-President – Stephen Thomas
“Informative and inspiring – not to mention wickedly entertaining. The many “ah-ha!” moments that came from reading his book were reinforced ten-fold through his personal engagement with us at our leadership conference.”
Cornerstone Restaurant Group
“His presentation absolutely blew everyone’s socks off!”
Chris Burdge, Co-Founder of Social Media Camp
“AWESOME presentation that was both entertaining and informative. The energy following his session was absolutely amazing.”
Jon Mamela, VP Marketing – Travel Alberta
“Not only were you one of the best, most knowledgeable and most entertaining speakers I’ve ever seen (and I do mean EVER!) but combining humor, entertainment, and hard-hitting golden nuggets of education, you motivated those in attendance to take action; and that is the sign of an a top presenter.”
Bob Burg, co-author of The Go-Giver and Endless Referrals, and co-promoter of Extreme Business Makeovers
“There is but one word to sum up Scott…..“AWESOME”!
Scott was the keynote on our second morning of conference and not only did he captivate the audience, he created a buzz. He made us laugh and think all at the same time. The room was totally energized and you know he impacted our group when many of them came up to me after and asked if we could get him back! He is a speaker you can listen to all day and you will never regret having.”
Tom DiAngelis, PT, DPT President, Private Practice Section, American Physical Therapy Association