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Tony Chapman

9 July 2019

Tony Chapman is one of Canada’s leading communication experts. The media has labelled him a Marketing Guru and he is an authority on how to build brands, sell strategically and be profitable in today’s volatile marketplace. Tony has been at the forefront of pioneering innovative marketing and sales tactics, including social media, and many consider him a trailblazer for the strategies he has deployed to reinvent how companies engage with their customers and navigate the changing landscape. He has founded and successfully sold two internationally renowned advertising agencies, Communique and Capital C, and co-founded Fresh Intelligence.  His agencies have collectively won over 100 national and international awards including the much-coveted Agency of the Year. 

Beyond his role as a Founder and CEO, Tony’s body of work includes being a host, facilitator, strategic creator, provocative debater, idea maker and keynote speaker at conferences around the world. He is also a noted contributor on television and radio, with weekly appearances on prime time television and radio, and has been featured in documentaries on the CBC, the BBC and Australian Television. In recent years, Tony has been the host of Chatter that Matters, a radio show that airs in nine markets, and a podcast. He chats with ordinary people who do extraordinary things, and his guests include Olympians, Business Leaders, Thought Leaders, Entrepreneurs, Celebrities and more.

Passionate, provocative, opinionated and relevant, with an engaging personality, he speaks on a range of issues including consumerism, business strategy, politics, the economy, as well as sales, branding and marketing. He is a mentor who shares his knowledge with students and invests in the next generation of entrepreneurs. 

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BIOGRAPHY:

Tony Chapman hosts the national radio show and podcast Chatter that Matters. Five hundred thousand listeners a week tune in, and the podcast ranks in the top 1% of the most popular in the world. Each week Tony counters the storm of negativity and growing sense of impossibility by sharing stories of positivity and possibility. Tony talks to leaders in the for-profit and not-for-profit, Olympians, world-renowned thinkers, trailblazers and those who have overcome impossible odds.
Tony has hosted conferences and delivered inspiring keynotes in China, Poland, Spain, Scotland, England, Brazil, Mexico, and the United States. Tony draws upon his experiences building two internationally renowned communications agencies and a research firm. His work and approach to building businesses and brands have led him into the Marketing Hall of Legends, and the Canadian PR, Marketing and Advertising Hall of Fame.

SPEECH TOPICS

Stop Telling Your Story; Become Part of Theirs
Attention is the oxygen of all human endeavor. Attention breathes life into how we parent, coach, mentor, lead, collaborate, market and sell. The challenge is tin this age of noise, too much and too many are chasing a finite amount of time. Many brands, ideas, and pitches are starving for attention. Tony will show you how to get the attention you deserve by shifting the conversation from what you do to why it matters.
Key takeaway:
Forces of change that are rendering traditional marketing and sales obsolete.
Why stories engage… while decks create a PowerPoint coma.
The art of formula for great storytelling.
How to apply all to attract and engage the audiences that matter most.

The Experience Economy: From a place to buy to the place to be

Drive Growth and Profitability by engaging in the Experience Economy.

Tourism, Hospitality, Retail, Auto and Financial Services must shift from being a place to (visit, eat, buy or bank) to becoming ’the place to be’, steeped in experiences. Why? Experiences are personal and feed emotion. Experiences will counter Disruptors who use mobile and voice as their Trojan Horse to marginalize your brand, aggregate pricing and sell direct.

In this presentation, Tony will take apart the Platform Economy to show what we must do to counter these disruptions, stay relevant and give our consumers a reason to visit and spend. He will draw upon case studies from around the world to encourage ‘bricks and mortar’ to shift from a place to buy, eat or visit, to one that also offers personal experiences that are value-based, emotive and transformative, and that let people be who they want to be.

Key takeaways:
• Why the 5 P’s are under siege by digital-based disruptors in the Platform Economy.
• Identify the two points of entry where you are most vulnerable to disruption.
• How focusing on the right ‘Be’s’ will enable you to attract guests, increase spend, develop better talent, and guide your messaging and offer, and spark innovation.

Stop Telling Your Story. Become Part of Mine:

How to get the attention of the people that matter most to you

Attention is the oxygen of most human endeavor, but in the Age of Noise most brands, ideas and proposals are starving for attention. Too many choices and too much content are competing for a finite amount of our audiences time. So how do we get heard? We stop telling our story and become part of theirs. Tony will draw upon his three decades of crafting powerful stories that engage the ‘head, heart and hands’ of audiences across all industry sectors. He uses entertaining and enlightening case studies to show why any audience-employees, customers, prospects and investors and all face to face and digital channels respond to this powerful and emotive platform.

Key Takeaways:

  • The essential pillars to crafting a story & the four human motivators to generate audience response.
    • The critical roles in the story, and why your audience is the hero.
    • Why storytelling is the best way to be heard in the age of noise.

Workshop:

Tony offers a two hour workshop where participants learn how to create and present a story that engages the ‘head, heart and hand’s’ of any audience.

A Brand New World:

Make Things Happen Versus Wonder What Happened

 Tony outlines the critical forces of change that are rendering much of what we know about leading businesses and even societies obsolete. A growing divide has collapsed the middle ground. You are either making things happen or wondering what happened, there is no status quo.

Tony looks at how to make things happen by first identifying then giving the people that matter most to you – employees, customers, prospects, influencers, and investors ‘More and Less’. More of what matters to each of them – value-added personalization, with less friction and effort.

He shows how do dot the three ‘I’s’. Insight, Imagination and Intention. In this Brand New World there is no middle ground. You must make things happen versus wonder what happened.

TESTIMONIALS:

Tony, the place is buzzing about you. You were at your best. I was so damn proud to have you there. We learned so much. I’ve already heard people talking about your fly fishing analogy. Omg you were so good.
-Mary DePaoli, CMO and Executive Vice President Royal Bank of Canada
He Solves Business Problems at the Speed of Life
-Ian Portsmouth, General Publisher, Profit Magazine
His post speech interview left us with actionable strategies
-Tom Egam, Vice President, PMMI
Just a short note of thanks for inspiring my Genesis team yesterday. Btw many of your comments are being used in today’s session. You had a big impact on these people.
-President of Hyundai Canada
Everyone LOVED you as I knew they would! Thank you Tony!
-Karin McNabb, VP Marketing IAIC
Tony Chapman is among the most brilliant minds in the business worldwide. His ability to tap into the real sentiment that drives consumers is driven by his intuition and ability to think beyond boundaries. His ideas have broken new ground in industries ranging from Financial Services to packaged goods. He is a tremendous asset to any organization looking to reshape their industry around the consumer.
-Rick White, VP Marketing – Scotiabank