Robert Adams - Big Idea Speakers

Denise Lee Yohn

5 June 2018

Robert Adams

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Categories: speakers

Denise believes: Your brand is not what you say – it’s what you do and how you do it. Intimate, emotional connections are the key to brand loyalty. If you don’t develop greatness among your employees, they won’t deliver greatness to your customers. Your customer experience is your most powerful marketing. To be great, you need to know when to say no. Your brand can’t just be a promise, it must be a promise delivered.
She inspires and teaches business leaders to realize the full potential of their organizations. Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations.

Videos

Biography

Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations. Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations. As an author of the bestselling book What Great Brands Do and the new book FUSION, she cracks the code on how to achieve brand leadership.

Speech Topics

Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smartphone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

THE FUSION FORMULA: Brand + Culture = Results

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

IGNITE EXPERIENCE: Fuse Customer Experience and Employee Experience to Drive Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth. Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

Brand-Building Isn’t Just for the Big Guys

It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

Workshop: Build a Breakthrough Brand with a Clear Competitive Positioning

A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise shows you how to craft a competitive brand positioning, including:

– the most effective way to identify and define your target segment(s)

– how to determine an appropriate competitive frame of reference

– three strategies to establish meaningful and lasting differentiation

– the sources that achieve brand credibility among today’s savvy customers

Speaker List

9 February 2018

Robert Adams

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Categories: speakers

Alex Epstein

7 February 2018

Robert Adams

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Categories: speakers

Videos

Biography

Alex Epstein is a philosopher and energy expert who argues that “human flourishing” should be the guiding principle of industrial and environmental progress. He founded Center for Industrial Progress (CIP) in 2011 to offer a positive, pro-human alternative to the Green movement.

Epstein is the author of The Moral Case for Fossil Fuels (Penguin, 2014), a New York Times bestseller arguing that if we look at the whole picture, human flourishing requires that humanity use more fossil fuels not less. The book has been widely praised as the most persuasive argument ever made for our continuing use of fossil fuels, winning Epstein the “Most Original Thinker of 2014” award from The McLaughlin Group. His latest book is “Fossil Future”, 2022, (Penguin Random House).

Epstein, known for his willingness to debate anyone, anytime, has publicly debated leading environmentalist organizations such Greenpeace, the Sierra Club, and 350.org over the morality of fossil fuel use versus their own agendas. He has made his moral case for fossil fuels at dozens of campuses, including Harvard, Yale, Stanford, and Duke (his alma mater). He has also spoken to employees and leaders at dozens of Fortune 500 energy companies, including ExxonMobil, Chevron, Phillips 66, Valero, Enbridge, and TransCanada.

In his speeches and consulting work he helps companies take his pro-human messaging and use it to neutralize attackers, turn non-supporters and supporters, and turn supporters into champions. One of his major goals is to teach employees in the fossil fuel industry—in the face of hostility from the media and the academy—to understand the value of what they do and how to communicate it.

Speech Topics

The Moral Case for Fossil Fuels and “Fossil Future”
This speech introduces employees to something that most of them have never heard: the idea that what they do is moral. Combined with the book The Moral Case for Fossil Fuels, this speech will create months of excitement and learn among a company’s employees.

How to Talk to Anyone About Energy
Every employee in the energy industry deserves the opportunity to understand the value of what they do—and how to communicate it to others. This speech shares the key principles employees need to effectively communicate what they do to their personal networks, both online and offline.

How to Win Hearts and Minds
This speech, designed for senior management, discusses why companies have so much difficulty winning the hearts and minds of their stakeholders, including employees—and how reframing the conversation is the fundamental solution.

Workshop: How to Have Constructive Conversations About Energy
This one-day workshop gives teams custom guidance on dealing with their most important
audiences and communication challenges.

Stakeholder Strategy Session
This day-long session is for organizations that are undertaking a new, significant communication
project and want to maximize their chances of success. Using a framework called “The 10 Ms”
Alex Epstein takes project leaders through the following 10 questions.

NEW BOOK:

Fossil Future by Alex Epstein

TALKING POINTS: Alex is available to share his views on how to better counter the climate narrative via his talking points. For example, here is a snippet:

Originally published on Aug 2, 2023

Myth: This year’s hot temperatures show that fossil fuels are already making Earth unlivably hot.

Truth: This year’s hot temperatures are part of a slow warming trend on a planet where far more people die from cold than from heat, and where we need fossil fuels to protect us from both.

Gitt image overheated planet v2png

Leading media outlets are portraying this summer’s temperatures as unlivably hot, and offering the rapid adoption of anti-fossil-fuel policies as a solution.
In reality, cold is a far bigger problem than heat—and anti-fossil-fuel policies will make us more endangered by both.